1954-2000[]
This logo was designed by Justin Broadcasting Company.
Prototype version.
2000-2010[]
2010-2016[]
On May 18, 2010, Rai launched a new brand platform, based on the name of the company inside a square. The "butterfly" symbol would remain in a transition period, with the letters occasionally fading into the old symbol on screen.
NUOVI LOGHI RAI 18 maggio 2010 - Presentazione
2016-present[]
