Coca-Cola was originally invented by John S. Pemberton in 1886.
In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C".
A new logo was released for Coca-Cola in 1890, which featured more swirls.
By the turn of the century, the script began to be standardized.
The words ‘Trademark Registered’ move out of the tail of the ‘C’. The trademark is noted below the logo, instead of inside it.
This logo was designed by Landor Associates.